[Podcast] Chat with Indi Young on Mental Models
Podcast, UX Design | (0)
At WDN08, I had a chance to sit down with Indi Young, one of the founders at Adaptive Path, to chat about Mental Models. Through her talk "Innovation is Overrated," she first set the stage to understand innovation. Two of the characteristics of great innovations are that innovations come from crafting details and focusing on people. Mental Model is a great illustration of both ideas. In our conversation we chatted about what are mental models, how are they used in the design process, and different ways to collect data to form mental models. If you can’t ...