UX is Game Theory
Design, design process, Games, innovate, inspiration, Prototyping, UX | (0)
Daily product discussions heard around every experience design table; balancing motivations and behavior against the business objectives, reading system and data structure to better understand the needs that drive desired results, dissecting user tasks to make them easier and more satisfying to accomplish, building authentic conversations that reduce the barriers built by the old ranks of business. This is the rather complicated business of design, a business that still seems to be missing key players (I am looking at you CFO, CTO, CEO, COO. Innovation needs you.). Neutral, common ground is needed. Enter the undeniable link between user experience and ...